SINOVA INTERVIEW

Next up on the label is Sinova with his beautiful melodic journey; 'Something Worth Finding'. Ahead of his release we catch up with him to find out a little bit about himself and his production process. 

North Origin Records · Sinova - Something Worth Finding - Extended Mix

As a quick introduction for the readers, tell us a little bit about yourself. Where are you from and what got you into Dance music?
I'm a producer from Buffalo, NY. My first introduction to dance music was in 2007. A friend introduced me to "In Search of Sunrise 6" by Tiesto. I still remember my first time hearing the opening track, La Hacienda and it mixing so well with Glenn Morrison's Contact. It invoked so many emotions, since then, I've been hooked.

 
Who are your main influences when it comes to producing music?
My biggest influences for music are melodic house focused. Jerro, EMBRZ, Le Youth, Nora En Pure, Sultan+Shepard, Dezza.

What other up and coming artists are really catching your attention?
Honestly, there is SO much talent out there. Too many to choose from. 

What else have you got in store musically for the rest of 2022 and into 2023?
I actually haven't sat down to write new music in a month or so. I'm taking a bit of a creative break for another week or so, while I finish up getting the rest of my older tracks signed. I had a backlog of 6-7 tracks that needed a good home to go to, so now that they are signed, I'll start writing again. Expect 5-6 additional releases in 2022, with more on the way in 2023. 
 
What aspirations do you have? Both artistically and life in general?
Great question: From an artistic perspective, I'd say just getting more music out there that continues to reflect my authentic self. As an artist, I find myself torn between writing progressive house and melodic/chill house. I'd like to blend the two a bit more together that has more of a signature sound to it. Additional aspirations with music/life in general is to just continue to try to use my music as a way to help people. Growing up, music was my outlet, a place to get away and escape. It helped calm my anxiety, picked me up on my worst days, helped me drift away at night, it also brought out and enhanced some of my best days. Knowing that my music might be providing that momentary escape for someone makes it worth it.
 
Tell us a little bit about your production process.
When I first decide to write a new track, I typically start with an atmospheric drone of some sort, usually something emotional sounding, from there I try to build chords around it, or a melodic lead. I'll add one shots, reverse shots, guitars, as many melodic elements as I can to really get that emotional vibe. From there I typically loop the track in a 32 or 64bar and continue to build out as many possible elements as I can to fill up the track. Once I have a 32 or 64 bar loop completely filled with no room left in the mix, I arrange it out into a full track. From there I will add all the FX/transitions, automations and everything else to make it come to life.
 
Apart from music, what else makes you happy?
I'm a big sports guy. I play hockey a few times per week, usually try to get out golfing once a week, during the winters depending on conditions i'll go out snowboarding. I also love some good video games online. Lately I've been playing Escape from Tarkov, Age of Empires 4 and Valorant. 
 
What advice would you give to brand new producers who are just starting their journey?

If you truly love making music, DON'T GIVE UP.. I swear it's wild how much progress you don't realize you make until you look back on your past work. I decided to pick up music production when COVID hit as a side hobby. Looking back 2 years ago on some of my tracks I actually cringe when I listen to it. My music (in my opinion) was absolutely brutal to listen to. 

It's tough for new folks, because you'll hear a track as a reference you want to use, and then be discouraged when your track is not to that same standard. You have to accept that these things take serious time and dedication to the craft. You have to continue to finish songs, keep writing and don't get discouraged. Do not compare yourself to other artists, you are on your own journey, compete with yourself and strive to be better each week, each month. ​